Twitch, the world's leading video platform
and community for gamers with more than 60 million visitors per month.
Recently, the American international electronic commerce company Amazon, gained Twitch for approximately $970 Millions of dollars.
Bloomberg.com tries to explain us the
reasons why the American company invests this incredible amount of
money to acquire Twitch.
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Twitch Logo
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In Korea, the Twitch’s concept is well-developed and there are channels on Korean
television devoted to broadcasting StarCraft and other live game battles.
Currently, that concept, supported and financed by Amazon, is trying to launch
himself all over the world, encouraged by many studies like IHS’s, which
comptabilized no less than 2,4 billion hours of video watched by people last
year. Twitch hopes to increase that statistics by extending his concept with
newer game consol.
Another statistic tends to confirm the power of Twitch. Indeed, each Twitch
user watched an average of 4.5 hours in July. That's fast approaching YouTube's
6-hour-a-month average.
Forbe's article confirms the strong and the power of Twitch, thanks to its audience.
Indeed, the two years old startup with more than 45 million unique monthly viewers,
does better than the Internet video service Hulu and Walt Disney. As Matthew DiPietro, Vice President of marketing at Twitch, said, everyone in the
gaming industry is now present in the platform.
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