Supervalu launched its first drive-through service in 2014 in Ireland whereas about 2700 are already established in France since 2007. The number has doubled between 2012 and 2015 in France. "Sales of all drives should reach 2 billion euros at the end of the year", according to drive through service specialists.
The aim of this service is to order on the Internet and choose when you want to pick up within your car at the outside of your favorite supermarket. Customer have the same products without time wasting, the queue and crowd are avoid. Although ordering online many products could take more time as we think. The picking’ technology means allowing employees to take a lot of order at the same time, organize and pick up each products for each order before customers arrived, the logistic aspect is easier. But it is impossible to predict the number of order, some products can be out of stock and although equal product is proposed, it is an
inconvenient for customers who wants a particular product.
A good stock management is needed. In addition, 8 out of 10 French people are at less of 10 minutes from a drive to their work or house (catchment area), the drives' infrastructures have to be well represented and easily accessible to facilitate people weekly task. A major asset, there are not forwarding charges compare to cyber market ( except in some cases ).
The e-business and large retailers have never been so close and a new way of consumption appeared 5 years ago, to allow consumers to do their grocery shopping more virtually with a same price. However, the market comes in some areas , to saturation, and even if "he cake is growing" the competitions is reducing the share of each.
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